Our Journey

Our journey is unique, but we have always specialized in building powerful tools that allow merchants to execute a strategic approach to shipping, and ultimately, not lose money on shipping. Since 2011, we have helped thousands of merchants around the world control their shipping costs at checkout.

But like all good stories, we really need to start with once upon a time….

2011

Once upon a ski-hill

Our Journey - 1

When Joel Reeds went night skiing with a friend in 2011, he never could have imagined that he’d discover a way to support some of eCommerce’s biggest players. His friend Chris wanted a simple solution for his online store; to charge his customers price-based shipping rates at checkout. After quickly writing an app to accomplish Chris’s goal, Joel then started spending his spare time tinkering around with his friend’s store, adding new features to streamline the user experience.

2011

2015

The dynamic duo

Our Journey - 3

While Joel was building out solutions, Sharon Green was heading the sales and marketing of the apps he built. For Sharon, helping merchants charge the right price for shipping is a passion project. At 6’ tall with size 13 feet, she almost exclusively shops online and understands that merchants haven’t had the tools to charge appropriately for shipping; charge too much and customers abandon their carts, charge too little and you’re out money at the Post Office.

2015

2020

Hard work pays off

Our Journey - 6

Our journey continued in 2018; Intuitive Shipping Inc. was awarded a Starter Company Plus grant from the City of St. Catharines and was a finalist in Communitech’s Fierce Founders Finale. In 2019, they received a SmartStart Seed fund from the Ontario Centres of Excellence, were runner up’s for Ontario’s Young Entrepreneur of the Year award, and Sharon was presented the Emerging Business award at the GNCC’s Women in Business Awards.

2020

Don't Stop Believin'

To develop innovative shipping tools that allow online merchants to execute the ideal shipping strategy for their store.

~ Joel Reeds
Co-founder / CTO

Our Journey

Once upon a ski-hill

We learn, grow & adapt

The dynamic duo

5 years later

Building more with Shopify

Hard work pays off

Our Mission

Our Vision

Our Values

Don't Stop Believin'